North America Brain-Based Coaching Program

Learn the Art and Deeper Science of Effective Coaching

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Participants of the North America-based Brain-Based Coaching (BBC) program learn to apply a brain-based methodology to facilitate productive coaching conversations using the neuroscience of learning, motivation, and change. They are also able to adopt effective, science-based strategies to help your coachees develop new habits, skills, and behaviors.


This North America Brain-Based Coaching program is geared towards:





This skills-based program teaches you how to have quality coaching conversations in any situation. We define coaching as “facilitating positive change by improving thinking;” a required skill for anyone in a leadership role in today’s workplace. If you’ve never coached before, you will gain a comprehensive ‘suite’ of brain-based tools to start coaching others quickly and effectively. If you’re experienced, you will sharpen your skill set and your conversations will be more brain-friendly and results-driven.

During this program, participants learn how to facilitate positive change in others by working at an individual’s thinking level. They learn a process that helps people move from identifying impasses to generating insights, then taking actions that lead to positive and sustainable new habits.



NeuroLeadership Institute’s Brain-Based Coaching Toolkit is your opportunity to integrate the foundational skills learned in the Brain-Based Conversation Skills program. Learn how to facilitate coaching engagements over time and incorporate tools that deepen the coaching experience. You will learn cutting-edge, research-based tools and skills to help you effectively coach individuals within the workplace or private practice. The coaching models draw from the science of how the brain works and provide practical tools to help you improve other people’s thinking and performance.

After this program, you will understand the neuroscience behind insight-driven coaching conversations, goal-setting, and habit-building that unlock new possibilities for robust interactions that translate into measurable results for your clients.


Our virtual program offerings.

Brain-Based Conversation Skills®


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Brain-Based Coaching Toolkit®


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Looking for an in-person program?

Live the face-to-face Brain-Based Coaching experience in North America.

The Complete Brain-Based Coaching Program Structure

Earn a brain-based coaching certificate by taking our Brain-Based Conversations Skills and Brain-Based Coaching Toolkit programs.



The Benefits of a Research-Based Coaching Certificate

If you're a business leader, HR manager, or coaching professional, you understand the value of listening to your team and unlocking their potential. With our Brain-Based Coaching certificate, you can learn to influence others in a way you haven't considered before. Our skill-based coaching helps you:

Develop insights

While our programs give you neuroscience knowledge, we also give you the space to create your own insights about your workforce and what they need. Fit our courses to your environment.

Foster connection

Developing your understanding of the brain and how it works makes it easier to connect with people. With the brain-based coaching approach, you will understand the social domains that you can leverage to help you increase engagement, motivation, and accountability.








two businessmen shaking hands

Drive change

Every workplace needs to continually change to meet goals and approach new challenges. Whether you work at a well-established business or you're just finding your start, learning how to effectively drive change will reduce friction in the work environment and lead to newfound success.

Reimagine leadership

As a leader in the workspace, you've probably been through leadership webinars and read books about effective habits. Every skill is valuable to your toolkit. At the NeuroLeadership Institute, we add neuroscience elements to your leadership expertise. With this new facet, you'll gain a multidimensional skillset for more effective business management.

Empower others

The goal of brain based coaching is not to tell your employees what to do but help them to find their own solutions. Our solution-focused coaching course teaches you valuable material that helps you guide your team to new insights. You can help them understand their individual potential and reach for greatness. 


North America

Upcoming North America Programs

View all or select your programs

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  • Brain-Based Conversation SkillsBBCS

Brain-Based Coaching Toolkit® (BBCT) Starts: March 27, 2023

Dates:  March 27 - June 14, 2023
Duration:  12 weeks
Days of Week:  Wednesdays
Times:  12:30-2:30pm EST (NYC time), unless otherwise specified. This is the same as 9:30-11:30am PST (California time)

Week 1: Mandatory Wed 29-Mar-23 (12:30-2:00pm EST)
Week 2:  Wed 5-Apr-23
Week 3: Wed 12-Apr-23
Week 4:  Wed 19-Apr-23
Week 5:  Wed 26-Apr-23
Week 6:  Wed 3-May-23
Week 7:  Wed 10-May-23
Week 8:  Wed 17-May-23 (12:30-2:00pm EST)
Week 9:  Wed 24-May-23 (12:30-2:00pm EST)
Week 10:  Wed 31-May-23 (12:30-2:00pm EST)
Week 11:  Wed 7-Jun-23 (12:30-2:00pm EST)
Week 12:  Wed 14-Jun-23

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DEI Master Class Starts: March 27, 2023

DEI Practitioner Master Class - #2

Dates: March 27, 2023 - June 16, 2023
Duration: 3 months

  • Module 1: Week of 27-Mar-23 to Week of 17-Apr-23
  • Break Week: April 24-28, 2023
  • Module 2: Week of 1-May-23 to Week of 15-May-23
  • Break Week: May 22-26, 2023
  • Module 3: Week of 29-May-23 to Week of 12-Jun-23

Live telecalls Wednesdays from 11:00 AM - 12:30 PM EST

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Brain-Based Conversation Skills®(BBCS) Starts: April 11, 2023

Dates:  April 11 - May 4, 2023
Duration:  4 weeks 
Days of Week:  Tuesdays & Thursdays
Times:  7:00-10:00pm EST (NYC time). This is the same as 4:00-7:00pm PST (California time)

Week 1:  Tue 11-Apr-23 & Thu 13-Apr-23
Week 2:  Tue 18-Apr-23 & Thu 20-Apr-23
Week 3:  Tue 25-Apr-23 & Thu 27-Apr-23
Week 4:  Tue 2-May-23 & Thu 4-May-23

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Talent & Performance Master Class Starts: April 24, 2023

Talent and Performance Master Class - #1
Approximate Dates: April 24, 2023 - July 10, 2023
Duration: 3 months
Live sessions: Thursday, 2:00-3:30 pm EST
  • Module 1: Week of 24-Apr-23 to Week of 15-May-23
  • Module 2: Week of 22-May-23 to Week of 12-Jun-23
  • Module 3: Week of 19-Jun-23 to Week of 10-Jul-23

You will be attending a weekly 90-min virtual call for the discussion on the topics. 

Module 1: Attract and Engage the Best Talent

  • Introduction to the Talent & Performance Master Class
  • Building an Inclusive and Psychologically Safe Culture
  • Making Great Hiring Decisions
  • Aligning the Organization to Acquire and Engage a Winning Team

Module 2: Develop Employees and Elevate Performance

  • Prioritizing Quality Performance and Development Conversations
  • Brain-Based Performance Conversations
  • Brain-Based Development Conversations
  • Aligning the Organization for Exceptional Performance and Development

Module 3: Develop Equitable Systems

  • Prioritizing Retention and Succession Management
  • Retaining Top Talent Through Focused Career Stewardship
  • Succession Planning: Building the Sustainable Bench
  • Aligning the Organization to Promote and Retain Top Talent
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Brain-Based Conversation Skills®(BBCS) Starts: May 8, 2023

Dates:  May 8-19, 2023
Duration:  2 weeks 
Days of Week:  Mondays, Tuesdays, Thursdays, & Fridays
Times:  3:00-6:00pm EST (NYC time). This is the same as 12:00-3:00pm PST (California time)

Week 1:  Mon 8-May-23, Tue 9-May-23, Thu 11-May-23, & Fri 12-May-23
Week 2:  Mon 15-May-23, Tue 16-May-23, Thu 18-May-23, & Fri 19-May-23

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Brain-Based Coaching Toolkit® (BBCT) Starts: May 30, 2023

Dates:  May 30 - August 22, 2023
Duration:  13 weeks
Days of Week:  Tuesdays, unless otherwise specified
Times:  7:00-9:00pm EST (NYC time), unless otherwise specified. This is the same as 4:00-6:00pm PST (California time)

Week 1: Mandatory Tue 30-May-23 (7:00-8:30pm EST)
Week 2:  Tue 6-Jun-23
Week 3: Tue 13-Jun-23
Week 4:  Tue 20-Jun-23
Week 5:  Tue 27-Jun-23
Week 6:  Holiday Break - Independence Day (US)
Week 7:  Tue 11-Jul-23
Week 8:  Tue 18-Jul-23
Week 9:  Tue 25-Jul-23 (7:00-8:30pm EST)
Week 10:  Tue 1-Aug-23 (7:00-8:30pm EST)
Week 11:  Tue 8-Aug-23 (7:00-8:30pm EST)
Week 12:  Tue 15-Aug-23 (7:00-8:30pm EST)
Week 13:  Tue 22-Aug-23

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Brain-Based Conversation Skills®(BBCS) Starts: June 7, 2023

Dates:  June 7-29, 2023
Duration:  4 weeks 
Days of Week:  Wednesdays & Thursdays
Times:  7:00-10:00pm EST (NYC time). This is the same as 4:00-7:00pm PST (California time)

Week 1: Wed 7-Jun-23 & Thu 8-Jun-23
Week 2:  Wed 14-Jun-23 & Thu 15-Jun-23
Week 3:  Wed 21-Jun-23 & Thu 22-Jun-23
Week 4:  Wed 28-Jun-23 & Thu 29-Jun-23

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Brain-Based Conversation Skills®(BBCS) Starts: July 10, 2023

Dates:  July 10-19, 2023
Duration:  2 weeks 
Days of Week:  Mondays & Wednesdays
Times:  12:30-3:30pm & 5:00-8:00pm EST (NYC time). This is the same as 9:30-12:30pm & 2:00-5:00pm PST (California time)


Week 1:  Mon 10-Jul-23 & Wed 12-Jul-23
Week 2:  Mon 17-Jul-23 & Wed 19-Jul-23

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Brain-Based Coaching Toolkit® (BBCT) Starts: July 27, 2023

Dates:  July 27 - October 12, 2023
Duration:  12 weeks
Days of Week:  Thursdays
Times:  5:00-7:00pm EST (NYC time), unless otherwise specified. This is the same as 2:00-4:00pm PST (California time)

Week 1: Mandatory Thu 27-Jul-23 (5:00-6:30pm EST)
Week 2:  Thu 3-Aug-23
Week 3: Thu 10-Aug-23
Week 4:  Thu 17-Aug-23
Week 5:  Thu 24-Aug-23
Week 6:  Thu 31-Aug-23
Week 7:  Thu 7-Sep-23
Week 8:  Thu 14-Sep-23 (5:00-6:30pm EST)
Week 9:  Thu 21-Sep-23 (5:00-6:30pm EST)
Week 10:  Thu 28-Sep-23 (5:00-6:30pm EST)
Week 11:  Thu 5-Oct-23 (5:00-6:30pm EST)
Week 12:  Thu 12-Oct-23

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Earn ICF Credits

The Brain-Based Coaching Certification can be used towards an ICF accreditation.


Learn More

What Participants Say


This was a thought provoking training, which changed the way I think about helping others work through a dilemma. My coaching practice will embody the Neuroscience and the "results" orientation that I learned in Brain Based Coaching Conversations.

Heather Althoff, Houston

I have been to many 2-3 day courses during my career and by far this was the most professional, well managed, engaging one I have attended. The 3 days were busy from start to finish but I was kept fully engaged the whole time. I loved the real-plays versus role plays. I liked that we got straight into coaching on day one and were able to make mistakes comfortably and learn from them. There was fun, laughter, joy, tears and comradery. And I believe I learned some coaching skills. 

Mark Elder, Sydney

What a powerful experience. As a learning professional I respect the integrity of the program format. As a professional seeking to leverage and model a broader array of communication techniques I am confident this experience will enable rapid adoption and demonstration. As an advocate for my organization's leadership I value the grounding of your approach in the science of the brain. I applaud NLI's commitment to sharing their wisdom and will continue to invite professional and personal resources to explore and experience your organization's offerings.

Lorraine Fella, Atlanta

With its Brain Based Coaching Certificate program, NLI gives experienced as well as newbie coaches the tools and skills to have more effective, action oriented coaching conversations. The skills taught here are very pragmatic without being transactional. It is the best of both worlds, full of heart but keeping the brain in mind to forward the action. Even just a week later, this program is allowing me to serve my clients better.

Vikas Bhatia, Silicon Valley

The NeuroLeadership Brain-Based training not only gave me a greater understanding of relevant brain-science, but it also gave me a framework and skillset for effective coaching. I absolutely recommend this program for anyone who wants to make a real difference in Leadership Development.

Andrew Spink, New York

The program was a superb investment of my time and energy, amplified by the quality and professionalism of the facilitators. I am able to add greater value to my clients based on the insights and skills I was able to uncover during the program. Having been with a superb cohort also contributed to the richness of the learning.

Alex Parkinson, Auckland

This program really reshaped and refocused how I coach. To consider the science is one thing, but to consider how being solution focused is literally healthy for our brains was truly inspiring to learn. The facilitators have a wealth of experience and knowledge, and modeled the tools beautifully. I honestly believe this is where coaching is going, so get these foundational skills now! 

Brian Dann, New York