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Brain-Based Coaching

Learn the Art and Deeper Science of Effective Coaching

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Participants of the Brain-Based Coaching(BBC) program learn to apply a brain-based methodology to facilitate productive coaching conversations using the neuroscience of learning, motivation, and change. They are also able to adopt effective, science-based strategies to help your coachees develop new habits, skills, and behaviors.




This program is geared towards:



This skills-based program teaches you how to have quality coaching conversations in any situation. We define coaching as “facilitating positive change by improving thinking;” a required skill for anyone in a leadership role in today’s workplace. If you’ve never coached before, you will gain a comprehensive ‘suite’ of brain-based tools to start coaching others quickly and effectively. If you’re experienced, you will sharpen your skill set and your conversations will be more brain-friendly and results driven.

During this program, participants learn how to facilitate positive change in others by working at the level of an individual’s thinking. They learn a process that helps people move from identifying impasses to generating insights, then taking actions which lead to positive and sustainable new habits.


NeuroLeadership Institute’s Brain-Based Coaching Certificate is your opportunity to learn cutting-edge research-based tools and skills to help you effectively coach high performance, business focused individuals within the workplace or private practice. The coaching models at the core of this program draw from the hard science of how the brain works and provide practical tools to help you improve other people’s thinking and performance.

After participating in this program, you will understand the neuroscience behind insight-driven coaching conversations, goal-setting, and habit building that unlock new possibilities for robust interactions that translate into measurable results for your clients.


Brain-Based Conversation Skills®


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Brain-Based Coaching Certification®


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The Complete Brain-Based Coaching Program Structure


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The Benefits of a Research-Based Coaching Certificate

If you're a business leader, HR manager, or coaching professional, you understand the value of listening to your team and unlocking their potential. With our Brain-Based Coaching certificate, you can learn to influence others in a way you haven't considered before. Our skill-based coaching helps you:

Develop insights

While our programs give you neuroscience knowledge, we also give you the space to create your own insights about your workforce and what they need. Fit our courses to your environment.

Foster connection

Developing your understanding of the brain and how it works makes it easier to connect with people. You will understand the social domains that you can leverage to help you increase engagement, motivation, and accountability.








two businessmen shaking hands

Drive change

Every workplace needs to continually change to meet goals and approach new challenges. Whether you work at a well-established business or you're just finding your start, learning how to effectively drive change will reduce friction in the work environment and lead to newfound success.

Reimagine leadership

As a leader in the workspace, you've probably been through leadership webinars and read books about effective habits. Every skill is valuable to your toolkit. At the NeuroLeadership Institute, we add neuroscience elements to your leadership expertise. With this new facet, you'll gain a multidimensional skillset for more effective business management.

Empower others

The goal of professional coaching is not to tell your employees what to do but help them to find their own solutions. Our solution-focused coaching course teaches you valuable material that helps you guide your team to new insights. You can help them understand their individual potential and reach for greatness. 


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Upcoming programs

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  • Brain-Based Conversation SkillsBBCS
  • Brain-Based Coaching CertificateBBCC

Brain-Based Conversation Skills®(BBCS) Starts: June 6, 2022

Dates:  June 6-15, 2022
Duration:  2 weeks 
Days of Week:  Mondays & Wednesdays
Times:  9:30-12:30pm & 2:00-5:00pm EST (NYC time). This is the same as 6:30-9:30am & 11:00-2:00pm PST (California time)

Week 1:  Mon 6-Jun-22 & Wed 8-Jun-22
Week 2:  Mon 13-Jun-22 & Wed 15-Jun-22

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BBCC Brain-Based Coaching Certificate™ Starts: June 21, 2022

Dates:  June 21 - August 23, 2022
Duration:  10 weeks
Days of Week:  Tuesdays & Thursdays, unless otherwise specified
Times:  2:00-3:30pm EST (NYC time), unless otherwise specified. This is the same as 11:00-12:30pm PST (California time)

Week 1:  Tue 21-Jun-22Thu 23-Jun-22
Week 2:  Tue 28-Jun-22Thu 30-Jun-22
Week 3:  Tue 5-Jul-22Thu 7-Jul-22
Week 4:  Tue 12-Jul-22Thu 14-Jul-22
Week 5:  Tue 19-Jul-22Thu 21-Jul-22
Week 6:  Mandatory Coaching in Action Session 1:  Tue 26-Jul-22 (2:00-5:00pm EST)
Week 7:  Tue 2-Aug-22Thu 4-Aug-22 
Week 8:  Tue 9-Aug-22Thu 11-Aug-22
Week 9:  Tue 16-Aug-22Thu 18-Aug-22
Week 10:  Mandatory Coaching in Action Session 1:  Tue 23-Aug-22 (2:00-5:00pm EST)

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Brain-Based Conversation Skills®(BBCS) Starts: July 5, 2022

Dates:  July 5-28, 2022
Duration:  4 weeks 
Days of Week:  Tuesdays & Thursdays
Times:  10:00-1:00pm EST (NYC time). This is the same as 7:00-10:00am PST (California time)

Week 1:  Tue 5-Jul-22 & Thu 7-Jul-22
Week 2:  Tue 12-Jul-22Thu 14-Jul-22
Week 3:  Tue 19-Jul-22Thu 21-Jul-22
Week 4:  Tue 26-Jul-22Thu 28-Jul-22

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Brain-Based Conversation Skills®(BBCS) Starts: August 1, 2022

Dates:  August 1-11, 2022
Duration:  2 weeks
Days of Week:  Monday, Tuesday, Wednesday, & Thursday
Times:  7:00-10:00pm EST (NYC time). This is the same as 4:00-7:00pm PST (California time)

Week 1:  Mon 1-Aug-22, Tue 2-Aug-22, Wed 3-Aug-22 & Thu 4-Aug-22
Week 2:  Mon 8-Aug-22, Tue 9-Aug-22, Wed 10-Aug-22 & Thu 11-Aug-22

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BBCC Brain-Based Coaching Certificate™ Starts: August 22, 2022

Dates:  August 22 - November 9, 2022
Duration:  12 weeks
Days of Week:  Mondays & Wednesdays, unless otherwise specified
Times:  7:00-8:30pm EST (NYC time), unless otherwise specified.  This is the same as 4:00-5:30pm PST (California time)

Week 1:  Mandatory Mon 22-Aug-22 & Wed 24-Aug-22
Week 2:  Mon 29-Aug-22 & Wed 31-Aug-22
Week 3 Holiday Break:  Labor Day (US & Canada)
Week 4:  Mon 12-Sep-22 & Wed 14-Sep-22
Week 5:  Mon 19-Sep-22 & Wed 21-Sep-22
Week 6:  Wed 28-Sep-22 (Rosh Hashanah observed on 26-Sep)
Week 7:  Mon 3-Oct-22 (Yom Kippur observed on 5-Oct)
Week 8:  Mandatory Coaching in Action Session 1:  Wed 12-Oct-22 (5:30-8:30pm EST)
Week 9:  Mon 17-Oct-22 & Wed 19-Oct-22
Week 10:  Mon 24-Oct-22 & Wed 26-Oct-22
Week 11:  Wed 2-Nov-22 (Halloween observed on 31-Oct)
Week 12:  Mon 7-Nov-22 & Mandatory Coaching in Action Session 2:  Wed 9-Nov-22 (5:30-8:30pm EST)

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Brain-Based Conversation Skills®(BBCS) - Hybrid (Virtual + In-person) Starts: September 21, 2022

Dates:  September 21-23, 2022
Duration:  1 week
Days of Week:  Wednesday, Thursday, & Friday
Times:  8:30-5:00pm EST (NYC time). This is the same as 5:30-2:00pm PST (California time)

Mandatory Orientation Call: Thu 15-Sep-22, 6:00-9:00pm EST

Week 1:  Wed 21-Sep-22, Thu 22-Sep-22, & Fri Sep-23-22

*In-person & virtual hybrid BBCS. See additional information below.

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Brain-Based Conversation Skills®(BBCS) Starts: October 4, 2022

Dates:  October 4-14, 2022
Duration:  2 weeks 
Days of Week:  Tuesday, Wednesday, Thursday, & Friday
Times:  12:00-3:00pm EST (NYC time). This is the same as 9:00-12:00pm PST (California time)

Week 1:  Tue 4-Oct-22, Wed 5-Oct-22, Thu 6-Oct-22, & Fri 7-Oct-22
Week 2:  Tue 11-Oct-22, Wed 12-Oct-22, Thu 13-Oct-22, & Fri 14-Oct-22

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BBCC Brain-Based Coaching Certificate™ Starts: October 18, 2022

Dates:  October 18 - December 19, 2022
Duration:  10 weeks
Days of Week:  Tuesdays & Thursdays, unless otherwise specified
Times:  12:00-1:30pm EST (NYC time), unless otherwise specified.  This is the same as 9:00-10:30am PST (California time)

Week 1:  Mandatory Tue 18-Oct-22 & Thu 20-Oct-22
Week 2:  Tue 25-Oct-22 & Thu 27-Oct-22
Week 3:  Tue 1-Nov-22 & Thu 3-Nov-22
Week 4:  Tue 8-Nov-22 & Thu 10-Nov-22
Week 5:  Tue 15-Nov-22 & Thu 17-Nov-22
Week 6:  Mandatory Coaching in Action Session 1:  Tue 22-Nov-22 (12:00-3:00pm EST)
Week 7:  Tue 29-Nov-22 & Thu 1-Dec-22
Week 8:  Tue 6-Dec-22 & Thu 8-Dec-22
Week 9:  Tue 13-Dec-22 & Thu 15-Dec-22
Week 10:  Mandatory Coaching in Action Session 2:  Tue 20-Dec-22 (12:00-3:00pm EST)

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Brain-Based Conversation Skills®(BBCS) Starts: November 7, 2022

Dates:  November 7-29, 2022
Duration:  4 weeks 
Days of Week:  Mondays & Tuesdays
Times:  6:00-9:00pm EST (NYC time). This is the same as 3:00-6:00pm PST (California time)

Week 1:  Mon 7-Nov-22 & Tue 8-Nov-22
Week 2:  Mon 14-Nov-22 & Tue 15-Nov-22
Week 3:  Mon 21-Nov-22 & Tue 22-Nov-22
Week 4:  Mon 28-Nov-22 & Tue 29-Nov-22


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Brain-Based Conversation Skills®(BBCS) Starts: December 1, 2022

Dates:  December 1-6, 2022
Duration:  2 weeks
Days of Week:  Thursday, Friday, Monday, & Tuesday
Times:  12:30-3:30pm & 5:00-8:00pm EST (NYC time). This is the same as 9:30-12:30pm & 2:00-5:00pm PST (California time)

Week 1:  Thu 1-Dec-22 & Fri 2-Dec-22
Week 2:  Mon 5-Dec-22 & Tue 6-Dec-22

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Earn ICF Credits

The Brain-Based Coaching Certification can be used towards an ICF accreditation.


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What Participants Say


This was a thought provoking training, which changed the way I think about helping others work through a dilemma. My coaching practice will embody the Neuroscience and the "results" orientation that I learned in Brain Based Coaching Conversations.

Heather Althoff, Houston

I have been to many 2-3 day courses during my career and by far this was the most professional, well managed, engaging one I have attended. The 3 days were busy from start to finish but I was kept fully engaged the whole time. I loved the real-plays versus role plays. I liked that we got straight into coaching on day one and were able to make mistakes comfortably and learn from them. There was fun, laughter, joy, tears and comradery. And I believe I learned some coaching skills. 

Mark Elder, Sydney

What a powerful experience. As a learning professional I respect the integrity of the program format. As a professional seeking to leverage and model a broader array of communication techniques I am confident this experience will enable rapid adoption and demonstration. As an advocate for my organization's leadership I value the grounding of your approach in the science of the brain. I applaud NLI's commitment to sharing their wisdom and will continue to invite professional and personal resources to explore and experience your organization's offerings.

Lorraine Fella, Atlanta

With its Brain Based Coaching Certificate program, NLI gives experienced as well as newbie coaches the tools and skills to have more effective, action oriented coaching conversations. The skills taught here are very pragmatic without being transactional. It is the best of both worlds, full of heart but keeping the brain in mind to forward the action. Even just a week later, this program is allowing me to serve my clients better.

Vikas Bhatia, Silicon Valley

The NeuroLeadership Brain-Based training not only gave me a greater understanding of relevant brain-science, but it also gave me a framework and skillset for effective coaching. I absolutely recommend this program for anyone who wants to make a real difference in Leadership Development.

Andrew Spink, New York

The program was a superb investment of my time and energy, amplified by the quality and professionalism of the facilitators. I am able to add greater value to my clients based on the insights and skills I was able to uncover during the program. Having been with a superb cohort also contributed to the richness of the learning.

Alex Parkinson, Auckland

This program really reshaped and refocused how I coach. To consider the science is one thing, but to consider how being solution focused is literally healthy for our brains was truly inspiring to learn. The facilitators have a wealth of experience and knowledge, and modeled the tools beautifully. I honestly believe this is where coaching is going, so get these foundational skills now! 

Brian Dann, New York