How We Uniquely Gear Our BBC to Different Leaders

How we uniquely gear our BBC to different leaders

Lasting success in the business world results from more than just the time and effort you put into your work. It's also due to your ability to tap into your own potential as a professional. Your ability to reflect on the strengths and weaknesses of your processes and identify growth areas is an important element in pushing yourself toward where you want to be.

Leaders of all kinds, from high-level management officials to professional coaches, are key figures in showing people how to maximize their potential. Understanding the science behind these processes can help you lead more effectively, which can subsequently help you push others toward positive growth. 

That's what you'll learn in our Brain-Based Coaching (BBC) course. Through our cutting-edge workshops, you'll discover your own definition of leadership and how you can harness that knowledge to empower the people around you. Plus, you'll gain a certificate that can boost your credibility as a leader or coach. Interested? Learn more below.

What Is Brain-Based Coaching?

According to the International Coaching Federation (ICF), coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their professional and personal potential.

NeuroLeadership Institute's BBC program teaches business professionals how to use neuroscience to facilitate productive and effective coaching through the concepts of learning, motivation, and change. Our approach empowers others to have their own insights, rather than telling them what to do.

Those who are new to the world of coaching will gain a suite of cognitive tools they can use to start successfully coaching others, while experienced coaches and leaders can hone their existing skills through in-class examples and partner work.

Who Can Benefit From Our Program?

BBC is for more than just CEOs and high-level management. Anyone who wishes to refine their leadership or coaching skills can benefit from obtaining a certificate in Brain-Based Coaching, including:

  • - Business leaders and managers: As a leader in your company, your team looks to you for guidance. Unlocking the intricacies of the human mind can teach you new ways to reach your full potential as both a leader and an individual. You'll learn how to effectively self-evaluate, which will help you determine where and how you can further improve your performance. Plus, the communication skills BBC will teach you can help you cultivate a positive, healthy workspace where everyone has the tools they need to thrive.
  • - Human resources and learning and development professionals: Professionals in the HR and learning and development (L&D) sphere know working with people can be complicated. If you've been trying to up your game, you might want to consider enrolling in one of our courses. By completing the BBC program, you'll learn skills that can help you drive change within your team, develop more productive strategies for working through problems and create personalized solutions for individual team members. 
  • - Professional coaches: As a professional coach, you push your clients to realize their full capabilities as both businesspeople and individuals. Our program combines theory and practical exercises to provide you with the tools you need to create meaningful insights about motivation, learning, and change. Possessing a thorough understanding of foundational neuroscience will allow you to discover what leadership means to you and how you can utilize it to meet your clients' needs.
  • - Individuals interested in professional coaching: If you've been considering a career as a professional coach, our program is an excellent starting point. You'll gain a comprehensive suite of foundational skills you can build on as you develop your coaching techniques and work toward certification. Even if you decide not to pursue coaching, our BBC will teach you powerful skills to unlock your potential in your personal and professional life.

The Benefits of Completing a BBC Program

We've designed our programs using the latest neuroscientific principles to drive real, visible results. Additionally, at the end of the course, we'll help you create an actionable plan so you can translate your new knowledge into the real world. 

Here's a sampling of what you can gain from our programs: 

  • - Learn to generate insights: The fundamental concept of our course is helping individuals learn to move from identifying impasses – situations where progress seems impossible – to creating valuable insights that lead to actionable solutions and sustainable habits.
  • - Create valuable connections: When you understand how the brain works, you'll be better equipped to determine what could be blocking someone from success. Addressing an individual's needs can make them more open to development, which leads to increased motivation for making positive changes.
  • - Harness your leadership abilities: A foundational neuroscience understanding can help you learn more about your leadership style and determine the best ways to utilize it.
  • - Empower others: The skills you learn in this course will help you inspire others on multiple levels. You'll learn effective strategies for teaching new tips to teams and individuals, which can empower your people to take action toward achieving their goals.
  • - Encourage change: You'll learn about the processes involved in managing emotions, approaching problems, and maintaining motivation – crucial elements of building new habits.

ICF Certified

We have partnered with the International Coaching Federation (ICF), which is the world's largest organization of professional coaches, to formally accredit our BBCC Brain-Based Coaching Certificate® as a Level 1 program. The program provides the following components towards a Level 1 / Associate Certified Coach (ACC) credential:

  • - 60+ hours of coaching education
  • - 10 hours of group mentoring
  • - Performance evaluation by a certified assessor

After our training there are just a few additional steps required to achieve the Level 1 / Associate Certified Coach credential:

    1. Upload your certificates of completion, which we will provide.

    2. Pass the external ICF credentialing exam. For more information click here.

    3. Submit your client coaching experience hours. For more information click here

In addition to your certificates, you will also receive a digital badge from Credly Acclaim, which can also be used on LinkedIn under Education, and on your website, email signature, and marketing materials.

Continuing Coach Education

The BBCS Brain-Based Conversation Skills® program is also accredited for 30+ ICF Continuing Education units. As such, it is suitable for coaches seeking to renew or upgrade their existing ICF credentials.

Find a Workshop That Works for You

At NeuroLeadership Institute, we understand that finding time to invest in professional development courses can be difficult. We offer 30 BBC programs every year at various times, both virtually and in person, so you can find a course that fits perfectly into your busy schedule.

BBC courses are available in the following regions:

  • - Europe (EMEA)

  • - Asia-Pacific (APAC)

  • - North America (NA)

  • - Latin America (LATAM)

Learn More About Our Brain-Based Coaching Program

Whether you're an established company leader or you're just starting your coaching journey, our science-backed program is an excellent step toward personal and professional improvement.

Contact us today to schedule a discovery session with one of our Education Consultants, where you'll learn more about how a BBC certification can help you get to where you need to be.