How we uniquely gear our BBC to different leaders

Lasting success in the business world results from more than just the time and effort you put into your work. It's also due to your ability to tap into your own potential as a professional. Your ability to reflect on the strengths and weaknesses of your processes and identify growth areas is an important element in pushing yourself toward where you want to be.

Leaders of all kinds, from high-level management officials to professional coaches, are key figures in showing people how to maximize their potential. Understanding the science behind these processes can help you lead more effectively, which can subsequently help you push others toward positive growth. 

That's what you'll learn in our Brain-Based Coaching (BBC) course. Through our cutting-edge workshops, you'll discover your own definition of leadership and how you can harness that knowledge to empower the people around you. Plus, you'll gain a certificate that can boost your credibility as a leader or coach. Interested? Learn more below.

What Is Brain-Based Coaching?

According to the International Coaching Federation (ICF), coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their professional and personal potential.

NeuroLeadership Institute's BBC program teaches business professionals how to use neuroscience to facilitate productive and effective coaching through the concepts of learning, motivation, and change. Our approach empowers others to have their own insights, rather than telling them what to do.

Those who are new to the world of coaching will gain a suite of cognitive tools they can use to start successfully coaching others, while experienced coaches and leaders can hone their existing skills through in-class examples and partner work.

Who Can Benefit From Our Program?

BBC is for more than just CEOs and high-level management. Anyone who wishes to refine their leadership or coaching skills can benefit from obtaining a certificate in Brain-Based Coaching, including:

• - Business leaders and managers: As a leader in your company, your team looks to you for guidance. Unlocking the intricacies of the human mind can teach you new ways to reach your full potential as both a leader and an individual. You'll learn how to effectively self-evaluate, which will help you determine where and how you can further improve your performance. Plus, the communication skills BBC will teach you can help you cultivate a positive, healthy workspace where everyone has the tools they need to thrive.
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• - Human resources and learning and development professionals: Professionals in the HR and learning and development (L&D) sphere know working with people can be complicated. If you've been trying to up your game, you might want to consider enrolling in one of our courses. By completing the BBC program, you'll learn skills that can help you drive change within your team, develop more productive strategies for working through problems and create personalized solutions for individual team members. 

• - Professional coaches: As a professional coach, you push your clients to realize their full capabilities as both businesspeople and individuals. Our program combines theory and practical exercises to provide you with the tools you need to create meaningful insights about motivation, learning, and change. Possessing a thorough understanding of foundational neuroscience will allow you to discover what leadership means to you and how you can utilize it to meet your clients' needs.
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• - Individuals interested in professional coaching: If you've been considering a career as a professional coach, our program is an excellent starting point. You'll gain a comprehensive suite of foundational skills you can build on as you develop your coaching techniques and work toward certification. Even if you decide not to pursue coaching, our BBC will teach you powerful skills to unlock your potential in your personal and professional life.