North America Brain-Based Coaching Program

Learn the Art and Deeper Science of Effective Coaching

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Participants of the North America-based Brain-Based Coaching (BBC) program learn to apply a brain-based methodology to facilitate productive coaching conversations using the neuroscience of learning, motivation, and change. They are also able to adopt effective, science-based strategies to help your coachees develop new habits, skills, and behaviors.


This North America Brain-Based Coaching program is geared towards:





This skills-based program teaches you how to have quality coaching conversations in any situation. We define coaching as “facilitating positive change by improving thinking;” a required skill for anyone in a leadership role in today’s workplace. If you’ve never coached before, you will gain a comprehensive ‘suite’ of brain-based tools to start coaching others quickly and effectively. If you’re experienced, you will sharpen your skill set and your conversations will be more brain-friendly and results-driven.

During this program, participants learn how to facilitate positive change in others by working at an individual’s thinking level. They learn a process that helps people move from identifying impasses to generating insights, then taking actions that lead to positive and sustainable new habits.



NeuroLeadership Institute’s Brain-Based Coaching Toolkit is your opportunity to integrate the foundational skills learned in the Brain-Based Conversation Skills program. Learn how to facilitate coaching engagements over time and incorporate tools that deepen the coaching experience. You will learn cutting-edge, research-based tools and skills to help you effectively coach individuals within the workplace or private practice. The coaching models draw from the science of how the brain works and provide practical tools to help you improve other people’s thinking and performance.

After this program, you will understand the neuroscience behind insight-driven coaching conversations, goal-setting, and habit-building that unlock new possibilities for robust interactions that translate into measurable results for your clients.




The Complete Brain-Based Coaching Program Structure

Earn a brain-based coaching certificate by taking our Brain-Based Conversations Skills and Brain-Based Coaching Toolkit programs.



The Benefits of a Research-Based Coaching Certificate

If you're a business leader, HR manager, or coaching professional, you understand the value of listening to your team and unlocking their potential. With our Brain-Based Coaching certificate, you can learn to influence others in a way you haven't considered before. Our skill-based coaching helps you:

Develop insights

While our programs give you neuroscience knowledge, we also give you the space to create your own insights about your workforce and what they need. Fit our courses to your environment.

Foster connection

Developing your understanding of the brain and how it works makes it easier to connect with people. With the brain-based coaching approach, you will understand the social domains that you can leverage to help you increase engagement, motivation, and accountability.








two businessmen shaking hands

Drive change

Every workplace needs to continually change to meet goals and approach new challenges. Whether you work at a well-established business or you're just finding your start, learning how to effectively drive change will reduce friction in the work environment and lead to newfound success.

Reimagine leadership

As a leader in the workspace, you've probably been through leadership webinars and read books about effective habits. Every skill is valuable to your toolkit. At the NeuroLeadership Institute, we add neuroscience elements to your leadership expertise. With this new facet, you'll gain a multidimensional skillset for more effective business management.

Empower others

The goal of brain based coaching is not to tell your employees what to do but help them to find their own solutions. Our solution-focused coaching course teaches you valuable material that helps you guide your team to new insights. You can help them understand their individual potential and reach for greatness. 


North America

Upcoming North America Programs

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  • Brain-Based Conversation SkillsBBCS

Brain-Based Conversation Skills®(BBCS) Starts: June 3, 2024

BBCS #16 June 2024 (V)

Dates:  Jun 3-13, 2024
Duration:  2 weeks 
Days of Week:  Mondays, Tuesdays, Wednesdays and Thursdays.
Times:  6:00pm-9:00pm EST (NYC time). This is the same as 3:00pm-6:00pm PST (California time)

Week 1: Mon 3, Tue 4, Wed 5 & Thu 6, June 2024
Week 2:  Mon 10, Tue 11, Wed 12 & Thu 13, June 2024 Register Now

Brain-Based Coaching Toolkit® (BBCT) Starts: June 25, 2024

BBCT #7 June 2024 (V)

Dates:  June 25 - September 10, 2024
Duration:  12 weeks
Day of Week:  Tuesday
Times:  12:00-2:00pm EST (NYC time), unless otherwise specified. This is the same as 10:00am-12:00pm PST (California time)

Week 1:  Mandatory Tue 25-Jun-24
Week 2: Tue 2-Jul-24
Week 3:  Tue 9-Jul-24
Week 4: Tue 16-Jul-24
Week 5:  Tue 23-Jul-24
Week 6:  Tue 30-Jul-24
Week 7:  Tue 6-Aug-24
Week 8:  Tue 13-Aug-24 (12:00-1:30pm EST)
Week 9:  Tue 20-Aug-24 (12:00-1:30pm EST)
Week 10:  Tue 27-Aug-24 (12:00-1:30pm EST)
Week 11:  Tue 3-Sep-24 (12:00-1:30pm EST)
Week 12:  Tue 10-Sep-24 Register Now

Brain-Based Conversation Skills®(BBCS) Starts: July 22, 2024

FY25 BBCS V #1 July


Dates: July 22 - August 16, 2024

Duration: 4 weeks 

Days of Week: Mondays & Wednesdays

Times: 11:00-2:00pm EST (NYC time). This is the same as 8:00-11:00am PST (California time)

Week 1: Mon 22-Jul-24 & Wed 24-Jul-24

Week 2: Mon 29-Jul-24 & Wed 31-Jul-24

Week 3: Mon 5-Aug-24 & Wed 7-Aug-24

Week 4: Mon 12-Aug-24 & Wed 14-Aug-24

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Brain-Based Conversation Skills®(BBCS) Starts: September 4, 2024

FY25 BBCS V #2 September

Dates: September 4 - September 12, 2024

Duration: 2 weeks 

Days of Week: Wednesdays & Thursdays

Times: 10:00-1:00pm & 2:30-5:30pm EST (NYC time). This is the same as 7:00-10:00am & 11:30-2:30pm PST (California time)


Week 1: Wed 4-Sep-24, Thu 5-Sep-24

Week 2: Wed 11-Sep-24, Thu 12-Sep-24

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Brain-Based Conversation Skills®(BBCS) Starts: October 1, 2024

FY25 BBCS V #3 October 

Dates: October 1 - October 23, 2024
Duration: 4 weeks
Days of Week: Tuesdays & Wednesdays
Times: 6:00-9:00pm EST (NYC time). This is the same as 3:00-6:00pm PST (California time)

Week 1: Tue 1-Oct-24 & Wed 2-Oct-24
Week 2: Tue 8-Oct-24 & Wed 9-Oct-24
Week 3: Tue 15-Oct-24 & Wed 16-Oct-24
Week 4: Tue 22-Oct-24 & Wed 23-Oct-24

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Brain-Based Conversation Skills®(BBCS) Starts: November 12, 2024

FY25 BBCS V #4 November 

Dates: November 12 - 15, 2024
Duration: 1 week
Days of Week: Tuesday, Wednesday, Thursday, & Friday

12:00-3:00pm & 4:30-7:30pm EST (NYC time). This is the same as 9:00-12:00pm & 1:30-4:30pm PST (California time)

Week 1: Tue 12-Nov-24, Wed 13-Nov-24,  Thu 14-Nov-24, & Fri 15-Nov-24

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Earn ICF Credits

The Brain-Based Coaching Certification can be used towards an ICF accreditation.


ICF level 1 V1
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What Participants Say


This was a thought provoking training, which changed the way I think about helping others work through a dilemma. My coaching practice will embody the Neuroscience and the "results" orientation that I learned in Brain Based Coaching Conversations.

Heather Althoff, Houston

I have been to many 2-3 day courses during my career and by far this was the most professional, well managed, engaging one I have attended. The 3 days were busy from start to finish but I was kept fully engaged the whole time. I loved the real-plays versus role plays. I liked that we got straight into coaching on day one and were able to make mistakes comfortably and learn from them. There was fun, laughter, joy, tears and comradery. And I believe I learned some coaching skills. 

Mark Elder, Sydney

What a powerful experience. As a learning professional I respect the integrity of the program format. As a professional seeking to leverage and model a broader array of communication techniques I am confident this experience will enable rapid adoption and demonstration. As an advocate for my organization's leadership I value the grounding of your approach in the science of the brain. I applaud NLI's commitment to sharing their wisdom and will continue to invite professional and personal resources to explore and experience your organization's offerings.

Lorraine Fella, Atlanta

With its Brain Based Coaching Certificate program, NLI gives experienced as well as newbie coaches the tools and skills to have more effective, action oriented coaching conversations. The skills taught here are very pragmatic without being transactional. It is the best of both worlds, full of heart but keeping the brain in mind to forward the action. Even just a week later, this program is allowing me to serve my clients better.

Vikas Bhatia, Silicon Valley

The NeuroLeadership Brain-Based training not only gave me a greater understanding of relevant brain-science, but it also gave me a framework and skillset for effective coaching. I absolutely recommend this program for anyone who wants to make a real difference in Leadership Development.

Andrew Spink, New York

The program was a superb investment of my time and energy, amplified by the quality and professionalism of the facilitators. I am able to add greater value to my clients based on the insights and skills I was able to uncover during the program. Having been with a superb cohort also contributed to the richness of the learning.

Alex Parkinson, Auckland

This program really reshaped and refocused how I coach. To consider the science is one thing, but to consider how being solution focused is literally healthy for our brains was truly inspiring to learn. The facilitators have a wealth of experience and knowledge, and modeled the tools beautifully. I honestly believe this is where coaching is going, so get these foundational skills now! 

Brian Dann, New York